About FitnessFactory.com: Your Partner in Fitness Since 1988
A Leading Home & Commercial Fitness Equipment Distributor
For over 38 years, FitnessFactory.com has been committed to making high-quality, affordable fitness equipment accessible to everyone, driven by the core belief that we can help our customers live longer, healthier lives.
Born in 1988 with a simple goal—to offer superior, lasting equipment compared to department store options—we've grown from a small fitness outlet store to one of the nation's largest distributors of home and commercial fitness equipment.
What began decades ago with just a Smith Machine and a bench has evolved into one of the largest and most comprehensive selections of strength and cardio equipment available.
Today, we proudly offer a vast inventory covering every facet of fitness, including home gyms, power racks, benches, dumbbells, kettlebells, weight plates, treadmills, ellipticals, bikes, rowers, accessories, rehab, recovery tools, and so much more, all from leading brands and manufacturers in the fitness space.
We've broadened our scope to serve both individual home gym enthusiasts and major commercial clients, all while holding true to our founding principle: delivering lasting value and performance.
We're proud to be a fully American company with all our employees, offices, and our home office based in Forest Park, Illinois, just outside Chicago.
When you shop with us, you're supporting a Chicago and American-based business.
The FitnessFactory.com Difference: Why Choose Us For Your Gear?
We guarantee an unmatched shopping experience built on quality, value, and support.
Over 38 Years of Fitness Expertise
Fitness is full of passing fads. We've seen them all, and more importantly, we’ve outlived them all. For 38 years, we’ve anchored an ever-evolving industry. When you buy from us, you're partnering with nearly 40 years of hands-on experience and a team that’s here for the long haul.
Millions of Satisfied Customers
From helping millions of homeowners build their dream garage gyms, to equipping schools for student-athletes, to helping personal trainers open their first commercial studios—we’ve spent decades powering the spaces that change lives.
Industry-Leading Warranties
Shop with complete peace of mind. We exclusively carry brands that fiercely protect your investment. Many of our top products feature In-Home Lifetime Warranties to guarantee a lifetime of workouts. Plus, every purchase is backed by our 31-Day Money-Back Guarantee.
Expert Support—Before & After You Buy
No automated bots here. Our expert team in Forest Park, IL, provides personalized advice tailored to your exact goals and budget. Whether you need help choosing a rack or maintaining your treadmill years down the road, we’re just a phone call (800-383-9300), live chat, or email away.
1,000+ Premium Products For Every Goal
We proudly offer one of the largest selections of home and commercial fitness equipment online. From power racks, benches, and dumbbells to treadmills, rowers, and recovery tools—we carry the industry's leading brands to cover every facet of your fitness journey.
Guaranteed Lowest Price
Find a better deal elsewhere? We’ll match or beat it, ensuring you always get the absolute best value on your investment.
Tens of Thousands of 5-Star Reviews
The proof is in the praise. Over our 38 years in business, tens of thousands of customers have left 5-star reviews celebrating our unbeatable prices, rock-solid warranties, and our unbeatable level of personal customer service.
More Than Fitness Equipment: Our Commitment
Our products have a profound impact on our customers' lives. That commitment extends beyond sales and includes:
- Support for Our Heroes: We proudly offer special discounts for First Responders and Veterans.
- Serving Our Communities: We actively support our Troops and partner with Catch-a-Lift to give back to combat-wounded veterans.
Building Our Strength: Over 38 Years of History and Growth
Our story began as Body Builder's Discount Outlet Inc., focusing on core-strength equipment, free weights, and accessories that deliver durability and performance at the right price.
Driven by word of mouth and early national success, we quickly expanded our inventory, added comprehensive cardio equipment, and later changed our name to Fitness Factory and then, most recently, to FitnessFactory.com.
While expanding our national and international reach, we established our first retail presence in the Chicago area.
Today, FitnessFactory.com has grown our physical footprint to Chicagoland outlet stores and maintains a dedicated online and commercial sales division serving homes, the military, government, schools, and fitness centers nationwide.
Our unwavering mission is to provide the best products, prices, and service — guaranteed — making your fitness equipment journey straightforward, convenient, and affordable.
Whether you visit a local Chicago fitness supply store or find us online, you get the same expert help from fitness equipment specialists who know our products inside and out. We are here to make sure you get the right gear and the right service, no matter how you choose to shop.