FitnessFactory.com Aurora Superstore

The region's largest and best selection of fitness equipment! 

FitnessFactory.com Aurora serves Aurora, Naperville, Geneva, St. Charles, Yorkville, Oswego, Plainfield, and the Chicago western suburbs.

Find us in the heart of Aurora’s most vibrant shopping district—located directly across from Block 59, steps from Fox Valley Mall, and nestled within the unique dining and retail experience of Pacifica Square.

Make a day of it, then head home with the fitness equipment that changes your life.

• Find Your Perfect Fit: Explore our massive inventory of professional-grade strength and cardio gear designed for your home, goals, and lifestyle.
• The "Test Drive" Experience: Bring your workout clothes, break a sweat, and ensure you love your equipment before it leaves our showroom floor.
• Friendly Expertise: Our expert consultants are here to help you navigate our vast selection and find the perfect tools for your unique fitness journey.
• Huge Floor Model Deals: Maximize your budget with exclusive savings on floor models, prototypes, and clearance items—high-quality equipment at unbeatable prices.
• Ready-to-Run Setup: We handle the hard work. Our seamless delivery and expert assembly team will have your new gym operational on the same day.

Visit us in Aurora today! Whether you're upgrading your home gym, building one, or outfitting a commercial facility, we have the expertise to make it happen.

Where is the FitnessFactory.com Aurora Superstore located?

You’ll find our Aurora Superstore location at 4404 E. New York St #B, Aurora, IL 60504. We are directly across from Block 59, steps from Fox Valley Mall, and in the Pacifica Square area, making us easy to reach for shoppers from Aurora, Naperville, Geneva, St. Charles, Yorkville, Oswego, Plainfield, and the western suburbs. Open Monday through Friday from 10:00 am to 7:00 pm, Saturday from 10:00 am to 6:00 pm, and Sunday from 11:00 am to 5:00 pm. For holiday hours or same-day visit questions, call ahead before you stop in.

What types of fitness equipment can I shop for at the FitnessFactory.com Aurora Superstore?

Shoppers at our Aurora Superstore location can explore a large selection of fitness equipment under one roof, including home gyms, power racks, free weights, weight machines, cardio machines, accessories, and commercial fitness equipment. We can help whether you are adding one piece to a home gym, garage gym, or outfitting a full training facility.

Why shop at FitnessFactory.com Aurora Superstore instead of buying online?

One of the biggest advantages of visiting our Aurora Superstore location is being able to try equipment before you buy, compare models in person, and work with fitness experts who can help you choose the right setup for your goals and space. You can also take advantage of Shop In-Store & Save 10-30% pricing, current in-store deals, as well as special floor models, closeouts, and prototypes

Does the FitnessFactory.com Aurora Superstore have in-store deals on fitness equipment?

Yes, our Aurora Superstore location regularly features in-store deals on quality fitness equipment, including opportunities to save 10-30% when you shop in-store. We also offer deals on closeouts, floor models, prototypes, and Scratch+Dent equipment, which can be a great fit if you want quality cardio or strength equipment at a lower price. Availability can change quickly, so visiting in person or calling ahead is the best way to check current deal inventory.

Does the FitnessFactory.com Aurora Superstore offer a Veterans & First Responder discount?

Eligible shoppers can take advantage of a Veterans & First Responder discount program at our Aurora Superstore location. If you qualify, let our team know when you visit or call ahead so we can help you understand the current discount details and apply it to the right equipment options for your purchase.

Can the FitnessFactory.com Aurora Superstore help with delivery, assembly, and long-term support?

Beyond the showroom, our Aurora Superstore location can help with delivery, installation, and assembly, so your equipment can be set up and ready to use faster. We also offer ongoing customer support from our US-based team.

Career Opportunities

We are seeking a full-time Fitness Consultant. Use your passion for fitness while providing both people and businesses with the equipment they need for improving their lifestyle!

Motivated, Self-driven, Professional, Socially Active people, with knowledge of health and fitness and a strong desire to help consumers. Should possess some computer skills. Email, social media and internet experience are helpful. Responsible to help businesses and consumers make sound fitness equipment purchases, provide good customer service and achieve goals. Benefits include Great work environment, competitive salary, commission program, incentives, bonuses, 401k plan and profit sharing. Company subsidized health insurance plan, and paid time off.

Job Type: Full-time. Applicants should send resumes to [email protected]