FitnessFactory.com Elevates the Tenant Experience at Milwaukee’s Historic HUB 640

At FitnessFactory.com, we love a project that marries historic charm with modern innovation! That’s why we were absolutely thrilled to partner with the visionary ownership and management team at Milwaukee’s historic HUB 640 building.

Together over the years, we’ve built a top-of-the-line fitness center that boosts the building's already stellar lineup of tenant amenities.

A Modern Gem in a Historic Setting

Located in the heart of a rapidly evolving downtown, HUB 640 is a true Milwaukee gem. This five-story, 295,000-square-foot historic concrete loft building seamlessly blends ground-level retail, modern office spaces, and loft apartment living.

Boasting soaring ceiling heights and easily divisible floor plates, it provides a one-of-a-kind platform for ambitious, growing companies.

Beyond its stunning architecture, HUB 640 is all about accessibility and convenience. It features:

• Unbeatable Location & Access: Excellent proximity to I-43, I-94, and I-794, plus ample adjacent parking and indoor bike storage.
• Connected to the City: Steps away from the Wisconsin Convention Center, Fiserv Forum, and the Bradley Symphony Center, and directly connected to a 1.75-mile skywalk system leading straight to Westown attractions.
• Unrivaled Amenities: A vibrant mixed-use environment featuring exterior signage opportunities, a gorgeous tenant lounge, a state-of-the-art conference center, multiple breakout areas, a game room, and a must-see rooftop terrace.

And now, right alongside those premium spaces sits The HUB's Fitness Center!

Inside the State-of-the-Art Fitness and Yoga Rooms

Whether tenants want to kickstart their morning with cardio, clear their minds with yoga, or crush a midday lift, the fitness center is fully equipped to deliver a premium workout experience.

To maximize the space and cater to all fitness levels, the FitnessFactory.com Commercial Sales team curated a premium selection of industry-leading strength and cardio equipment, including:

• Premium Cardio: High-performance TRUE Gravity Treadmills to keep tenants moving.
• Selectorized Strength Training: A versatile series of TRUE Fitness selectorized weight machines—including a leg extension/leg curl combo, multi-press, and lat & row—alongside durable TRUE Fitness weight benches.
• Free Weights & Functional Accessories: A complete Body-Solid 5-50 lb. Dumbbell Set, paired with an array of premium Body-Solid Tools including exercise balls, resistance bands, and kettlebells for endless workout variety.

Bring the FitnessFactory.com Advantage to Your Facility

Are you looking to transform an existing space or build a brand-new fitness facility for your business, residential complex, or commercial property?

At FitnessFactory.com, our Commercial Sales team handles the heavy lifting so you don't have to. We take the time to thoroughly understand your unique facility and recommend the best possible equipment that fits both your space and your budget.

From the initial consultation to the final installation, we manage the entire process. We pride ourselves on providing clear, transparent quotes for stress-free budgeting, seamless purchasing, and easy invoicing.

Whether you need a few multi-gyms, heavy-duty power racks, selectorized weight machines, or commercial-grade cardio equipment, we have you covered.

Ready to upgrade your amenities?

Visit fitnessfactory.com/commercial to get started on your facility's transformation!